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Things to consider when writing a copy

Things to consider when writing a copy

To be a good copy writer, there are some things you need to consider. You don’t get to write like every other person, your writing must be more professional, readable, easily understandable and your readers must make sense of it.

In this post we will be reading about some writing tips to consider when creating a great copy.

  1. Headline

Generating a suitable headline for your copy can be sometimes quite the task. Your headline is the first thing that people see which attracts the to your post. Your headline needs to be catchy as well as interesting. It shouldn’t be too wordy, and it should be able to answer some of your readers’ questions.

When generating your headline, you need to avoid ambiguity. You can adopt the “4 U” technique when writing your headline; Useful, unique, urgent and ultra-specific.

2. Avoid repetition

When you write the same thing over and over again, you begin to sound redundant and boring. You don’t want your readers getting bored of your write-up before the even get the message of the copy. Try as much as possible not to repeat the same words of phrases over and over again.

3. Short paragraph

Lengthy paragraphs take the life out of the copy. Short paragraphs enhance easier readability. Keep your paragraph short and punchy, as well as meaningful. You retain your readers interest in your copy with short but catchy paragraphs that keeps them glued to your copy, and at the end of the day, drive them to take desirable actions.

4. Do not overwrite

Keep it simple. Don’t let your ego get in the way of good copy. No matter how good your idea is, the moment your readers can no longer make sense of it, it becomes useless. Like Albert Einstein once said; If you can’t explain it simply, you don’t understand it well enough.

5. Make use of active voice

Make use of active voice when writing your copy. This allows for smooth readability of the copy. Your write-up should follow the SVO format, that is, Subject, Verb, Object. For example; the article was written by me (passive). Rather, you can write in the active voice; I wrote the article.

6. Be clear and concise.

Clarity is very important when writing your copy. Try as much as possible not to be ambiguous in your writing. Avoid using big words in your content, this is because big words make you appear less confident and credible.   

7. Add to the conversation.

The truth is that, most of the topics that you write about, are already written by someone else. When writing your content, make sure it adds to what’s already out there. Help your readers answer some unknown questions. You can research what has been written before on the subject, and try to provide a more comprehensive copy to what is already out there.

8. Avoid the use of acronyms

When writing a copy, try to avoid the use of acronyms. Remember that majority of your readers may not understand the meaning of the acronyms. Try as much as possible to spell it out at least once for better understanding. This also applies for the use of abbreviations.  Understand that your readers may not understand the meaning behind these abbreviations, thereby losing interest in the copy.

9. Write in a conversational style

When writing a copy, rather than writing like you’re talking to a group of people, why not write like you are talking to a close friend. Make the copy as friendly as possible. This helps foster a relationship between you and your readers, because they could relate directly to your copy.

10. Edit as many times as possible

Double check for spelling errors, grammatical blunders, typographical errors, and all other errors that may possibly hinder the readability of your copy. Most great writers did not get it right in their first try. You can involve a third party to also take a look at the copy and make possible corrections.

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